Akuting’s mission is to contribute to the creation of inclusive prosperity
We achieve this goal in two meaningful ways:
- We help innovative companies accelerate their growth by assisting in the digital transformation of their client experience, optimizing their Marketing & Sales processes. As local companies grow, we contribute to job creation and overall prosperity.
- We are deeply concerned by the growing inequity of wealth distribution in our society and across the world. This inequality is unethical; we believe everyone should have equal opportunities to thrive. This inequality is a threat to our social cohesion and broader world peace.
Akuting is therefore committed to be actively involved with Non-Profit Organizations who are working on issues such as integration, education and wellness of less-privileged populations. Akuting is committed to give back 5% of its net earnings to support such initiatives.
Akuting strives to be a good corporate citizen who embraces ecologically sustainable practices and has a positive impact on its community and the lives of its employees.
As Akuting’s President and Founder, Frédéric brings a wealth of knowledge, experience and passion to his organisation. He is inspired by social innovation and is committed to building a business that helps other businesses accelerate their revenue growth through integrated marketing, sales and customer success functions.
Frédéric’s expertise in business development, marketing and strategy began when he received a B.Com from HEC Montréal. He continued his education at McGill University where he received an MBA in Strategy. After completing his education, Frédéric spent 25 years in a variety of Business Development roles at leading global organisations like Xerox, SAS, ACI Worldwide and NCR. His roles with these companies evolved over time from individual contributions to positions like Head of Canadian Sales.
Frédéric has also spent a great deal of time in Senior Marketing positions at some of Canada’s leading Professional service firms, such as: Richter, Morneau Shepell and Nter Technologies; and a joint-venture between CGI Group and Loto-Quebec.
Throughout his career, Frédéric’s focus has remained the same – passionately guide clients through digital transformations with the ultimate goal of improving their business operations, growing their businesses and conclusively solving their sales and marketing problems.